Panama City Beach Sports Complex hires new general manager


Jamie Cox

PANAMA CITY BEACH, Fla. (WMBB) — The Panama City Beach Sports Complex, spearheaded by Visit Panama City Beach and managed by Sports Facilities Management (SFM), has hired Jamie Cox as General Manager, officials said in a news release.

“Cox is an experienced sports tourism industry leader, coming from the high-performing and award-winning Hoover Metropolitan Complex,” officials wrote.

“I am thrilled to join the talented team at Visit Panama City Beach and the Sports Complex. I appreciate the opportunity and look forward to building on the incredible momentum generated by the complex in pre-opening and in this first year of operation,” Cox said. “I am honored to work within the SFM Network and I look forward to building on the success and adding new events to the ‘World’s Best Beaches’.”

Cox joins the Panama City Beach team with 15 years of experience in the sports industry. Cox spent the last three years in Hoover, Alabama opening and making the Hoover Metropolitan Complex one of the highest performing sports venues in the country. Cox was instrumental in leading the business development efforts culminating in $50 million dollars in visitor spending to the region in 2019. He has also served as a Sports and Wellness Director for both the Atlanta and Birmingham YMCA associations.

“Jamie is an excellent addition to the team at the Sports Complex. We were impressed with his knowledge of the industry and successful booking statistics exhibited at Hoover Metropolitan Complex,” said President and CEO of Visit Panama City Beach, Dan Rowe. “We are confident in his ability to bring the same success to our complex and the Panama City Beach community at large.”

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