General Motors sets goal of going largely electric by 2035

AP Science

This image provided by General Motors shows the new company logo. General Motors is changing its corporate logo and starting an electric vehicle marketing campaign as it tries to refurbish its image from a maker of gas-powered pickups and SUVs to a clean vehicle company. The 112-year-old Detroit automaker says, Friday, Jan. 8, 2021, the campaign will show GM’s progressive company vision as it promises to roll out 30 new battery-powered vehicles globally by the end of 2025. (General Motors via AP)

General Motors has set a goal of making the vast majority of the vehicles it produces electric by 2035, and the entire company carbon neutral, including operations, five years after that.

The Detroit automaker’s push into electric vehicles has gone into overdrive this year.

GM has already announced that it will invest $27 billion in electric and autonomous vehicles in the next five years, a 35% increase over plans made before the pandemic. It will offer 30 all-electric models worldwide by the middle of the decade. By the end of 2025, 40% of its U.S. models will be battery electric vehicles. The company plans to include crossovers, SUVs, sedans and trucks in its electric vehicle lineup.

GM said Thursday that it will source 100% renewable energy to power its U.S. sites by 2030 and global sites by 2035. That’s five years faster than its previously announced global goal.

And it has a goal of making all new light-duty vehicles, the vast majority of its fleet, fully electric within 14 years. The company will concentrate on offering zero-emissions vehicles in different prices ranges. It’s also working with others, including the Environmental Defense Fund, to build out the necessary infrastructure to power its electric vehicles and to promote their use.

To account for carbon emissions that it cannot eliminate, GM expects to invest in carbon credits or offsets

The 112-year-old auto giant unveiled a new corporate logo this month to signify its new direction as it openly pivots to electric vehicles. It wants to be seen as a clean vehicle company, rather than a builder of cloud-spewing gas-powered pickups and SUVs.

GM scrapped its old square blue logo for a lower case gm surrounded by rounded corners and an ‘m’ that looks like an electrical plug.

It also announced a new partnership with Microsoft this month with hopes of accelerating its rollout of electric, self-driving cars.

GM’s push for carbon neutrality comes a day after President Joe Biden signed executive orders that include moving to an all-electric federal vehicle fleet. His goal is to transform the nation’s heavily fossil-fuel powered economy into a clean-burning one.

So far, Wall Street has cheered the shift by GM which says the industry has reached a history-changing inflection point for mass adoption of electric vehicles.

Its shares this year have outpaced even high-flying Tesla, rising more than 20% to date. Shares rose almost 2% Thursday.

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