PANAMA CITY BEACH, Fla - In order to bring in more visitors to Panama City Beach, this year's UNwineD Festival has been moved up to the Spring. The Panama City Beach's TDC is gearing up for the events to come this March and they're excited about the big names they are bringing in.
"We've done UNwineD before, but this is the first year it is happening it in the spring time" says Visit Panama City Beach's David Demarest. "And that's a way for us to market to adults traveling in that season and to give them a really great experience."
The festival will consist of three events this year.
"We were working the with the guys from Gulf Coast Jam and also with Garden and Gun magazine and we targetted the Avett Brothers as a band that was going to be a good fit for the destination and bring in a lot of people," says Demarest. "And give us something different and fit well with this UNwineD experience."
The Avett Brothers are a well known, top charting band with a large following. Based on the way ticket sales are already going, the TDC is expecting a sold-out show.
"It's a different style of music," says Gulf Coast Jam Executive Producer Rendy Lovelady. "It's youth, it's young and it's the perfect age for that whole breaker that's coming through, that can bring their whole family to town. And just another opportunity to stay on the beach."
"The Avett Brothers are a great high energy band and they are sort of an Americana/Folk band," says Demarest. "They actually have a #1 single this year and they were also Grammy nominated and they took #1 spots in 4 Billboard categories. So this is a great band and this is going to be a great time in Panama City Beach."
Visit Panama City Beach... partnered up with Garden and Gun magazine to bring an exclusive first event.
Only 200 tickets will be available for the kick-off party that will take place on Friday. Saturday's event will be the Grand Afternoon Tasting and Cocktail Competition... at Aaron Bessant Park.
"For $50 you can come and be apart of the Grand Tasting where you get to taste wine, spirits and craft beer," says Demarest. "And that includes your concert experience too and you can even get a little earlier admission into the concert."