PANAMA CITY BEACH, Fla. - While the weather can be unpredictable in the panhandle, one thing that is almost a guarantee is a busy labor day weekend.
Tourists come here for many reasons and this Labor Day weekend is no exception for Brent and Hannah Johnson who drove 11 hours from Kentucky.
"We just love it down here. We stay at the Grand Panama and we like the white sand, clear water and this time of year it isn't super super busy," said Johnson.
While some want to escape the crowds, others are heading straight to them this weekend at this year's Pepsi Gulf Coast Jam County Music Festival.
"Labor day weekend and Pepsi Gulf Coast Jam kicks off on Friday so two days away and were expecting over 15 thousand people to be coming so were very excited about that," said Visit Panama City Beach Public Relations Manager Catie Feeney.
Last year the festival was cancelled due to Hurricane Hermine.
On Tuesday we caught up with festival Executive Producer Rendy Lovelady who isn't afraid of weather.
"We don't stop for rain, rain is just part of Florida," said Lovelady.
The Tourist Development Council says Labor Day weekend is crucial for the community.
"It feeds directly into our locals pockets. We are a tourism community, we are a tourism destination and we cannot be here without tourism," said Feeney
Forecasts show the highest threat of rain on Friday and decreasing as the weekend goes on. Feeney said the area sees 16.2 million tourists a year.
This spread will go with a variety of wines and other foods.
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