Bay County TDC chooses Luckie & Company as New Ad Agency

By Kara Murphy | kmurphy@wmbb.com

Published 09/27 2016 06:14PM

Updated 09/27 2016 06:14PM

Copyright 2016 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Bay County's Tourist Development Council chose a new ad agency to market the area to tourists. The council held a special meeting Tuesday morning to hear from the two final agencies. It came down to two final advertising agencies, but the Bay County TDC finally chose an Alabama company to partner with on their mission to make the beaches a year round destination. 
 
"One of the things that the TDC really does treasure are partners that we work with to help tell the Panama City Beach Story," said Dan Rowe, Bay County TDC Executive Director.
 
That agency is called Luckie and Company, and it's based out of Birmingham, Alabama.
 
"At Luckie, travel and tourism is really deep within our heritage. It's where we have a lot of passion so when we heard about the opportunity it was something that we wanted to explore," said Mary Winslow, VP of Strategic Engagement for Luckie & Company. 
 
The search started months ago, with over 30 agencies applying. The council first chose Bright Red advertising agency for the contract. Members decided to take a step back and hear again from the top two finalists.
 
"Having an advertising agency of record that can really help tell that story and move us to the next level is important," said Rowe.
 
Luckie and Company says they are looking forward to helping bring visitors from all over the world to Panama City Beach with a fresh perspective.
 
"We talked to hotel people, we talked to taxi drivers and locals, we wanted to get their take on what did they think Panama City Beach that place to come back to, that year round place for family and friends?" said Winslow.
 
Contract negotiations with Luckie and Company will now begin. If everything goes smoothly, Rowe says he will present the agreement to the council at the next meeting. The council decided to take the second vote because not all members were present when they originally chose Bright Red Agency at the meeting on August 23.

Copyright 2016 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.